“Someone’s sitting in the shade today because
someone planted a tree a long time ago.”
― Warren Buffett

It’s hard to see how incredible the fruits of your labor will be sometimes, especially when you’re elbow-deep in planning mode. But, remember, every event comes to an end and, thanks to your tireless planning, passion and expertise it will no doubt be one to remember. Because you’ve laid the groundwork and continuously focused on the end goal, countless people and brands can reap the benefits during and after the event — and that’s something to be proud of.